Services

WHAT WE DO.

THG India is a representation and consultancy business. We build careers, book shows, close deals, publish music, and advise the people building the next chapter of South Asian entertainment.

01 — Representation

Artist & Talent Representation

We represent a curated roster of South Asian artists and creators, guiding careers with a global point of view and a local ear. From day-to-day management to long-arc strategy, our team acts as the connective tissue between artist, industry, and audience.

Career strategy and long-term planning
Day-to-day management and operations
Team building — publicists, agents, producers
Artist management — record deals, A&R, release planning, social monetization, business affairs
Original content — TV, film, and digital media opportunities
Diversification — merchandise, product lines, mobile apps, startups

02 — Live

Live Shows & Touring

Bookings, routing, and execution for club nights, festivals, and international touring. We build calendars that scale artist fees while protecting the story of the show, managing production, creative, travel, logistics, and payments end-to-end.

Live bookings — private, corporate, festivals, and appearances
Live touring — bespoke national and international routing with full creative production
Show production and advancing
Travel, logistics, and payments management

03 — Brand

Brand Partnerships & Endorsements

We connect artists with brands that share their audience and their taste. Every deal is scoped for creative fit first, commercial value second — because the wrong partnership costs more than it earns.

Endorsements, ambassadorships, and campaigns
Content deals and integrated activations
Corporate and private event bookings
Sourcing and managing brand deals & sponsorships

04 — Consultancy

Music, Branding & Marketing Consultancy

Advisory work for artists, labels, brands, and investors moving into or through the South Asian entertainment market. Deep operator experience across labels, live, digital, and IP — with creative strategy and marketing built for the way audiences actually behave.

Release strategy and marketing plans
Creative strategy, marketing initiatives, and campaigns
Catalogue and IP advisory
Market-entry consulting for global partners

05 — Publishing

MUSIC PUBLISHING & A&R

Our publishing division is represented by Sony Music Publishing globally and has become a leading force in A&R and song production across Asia Pacific. Our roster includes some of the most prominent producers and writers in the space, with 68+ Billboard #1s domestically and 100+ gold and platinum albums and singles.

Music creation — bespoke writing for artists and song camps
Music programming — arrangement, effects, recorded instruments
Mixing & mastering — songs and film/TV sound
Music placement — catalogue picks and internal A&R
Vocal production — recording and voice-over
Creative external — A&R and music supervision, artwork and branding

Credits

THG India's Song Factory

A selection of artists we've produced songs for, in India and around the world.

In India

Shreya Ghoshal
Jonita Gandhi
Sunidhi Chauhan
Armaan Malik
Badshah
Amit Trivedi
Salim-Sulaiman
Sukriti-Prakriti
Asees Kaur
Guru Randhawa
Shilpa Rao
and more…

Globally

Justin Bieber
Boyz II Men
BTS
ITZY
TWICE
Steve Aoki
The Chainsmokers
50 Cent
T.X.T
IVE
Big Time Rush
and more…